Fashion Conscious in Brazil

Inspired by European models of “libraries” of clothes — as Lena and the Kleiderei (find out more on this story from the site Modefica), the Roupateca was inaugurated recently in Sao Paulo and will work on House of Bubbles, new home of entrepreneur Wolf Menke.

Wolf is the name behind a set of houses in pine trees that bring collaborative economy-related proposals: shared workstations at House of Work, kitchen in the House of Food, learning at House of Learning and now a laundromat at House of Bubbles (see video of the inauguration here).

“A roupateca is a wardrobe shared among people who want to rethink the way they consume and dress up sets”. Under this premise, Menke joined the style consultants Daniela Ribeiro and Nathalia Roberto and Ana Clara designer Elias to compose the acquis. The service works through a monthly subscription that allows a limited number of parts between clothing, accessories, bags and shoes. Every return, new parts can be removed again in the same amount.

Daniela and Nathalia, which were also ahead of the bazar “between Us” — about which I’ve written here on the Findings (review), believe they have now reached a more sustainable business model, since it encourages the reuse of parts shared way without involving purchase and sale.

In addition to the Roupateca, the House of Bubbles houses cool initiatives related to conscious consumption, as the award-winning pop-up store brand shoes Insecta Shoes, that is until December 24, and the workshops coordinated by team Modefica (follow the news here).

The Insecta Shoes deserve a post apart: the stylish shoes show that a vegan and sustainable brand not only is feasible, how can offer pieces that become object of desire even among the fashionistas. Here at listofusnewspapers you can get more different models of the footwear. Shoes and sandals are made from vintage fabrics store and recycled plastic bottles. Who cannot go to the pop-up shop, you can buy online on the website of the brand.

The Roupateca is the second known initiative that brings the idea of shared wardrobe for Brazil. The first is the Lucid Bag, which was established a year ago by journalist specializing in fashion and Luciana Nunes culture.

“The fashion industry is the second most polluting in the world, loses only for oil, and you can’t disregard the consequences. The slowfashion movement has come to show that their choices can make a difference in the world and that we need to rethink our consumption prioritizing need to boost the price. And so the consumerism falls, the generosity increases and the nature thanks”, says Luciana.

According to Luciana, most of the deliveries in São Paulo is made personally by using bicycle, public transport or walking. The Lucid Bag also sends parts to other cities by the post office.

“Our mission is to encourage people to help themselves and put back on the market beautiful pieces that are halts in our closet for lack of opportunity to use, increase the life cycle of clothing and fashion accessories, indicate new brands and Brazilian designers that cherish the quality and sustainability and encourage people to think about their new purchases : life history and origin of the product, the differential brands or designers; production technique and raw materials”. Learn how does Lucid Bag here.

In this sense, the consultants Cristina Zanetti and Fernanda Resende, the Style workshop, have also made a significant work. For some time, the company’s motto became “replace consumption by self-esteem”. Since 2003, the focus of the consultancy is to exercise a new relationship with the dress and with the fashion consumption.

The content of the workshop in the blog and social networking is great, very informative and consistent. The hashtag #roteiroODE on Instagram, for example, there are tips of small brands and designers that prioritize local and conscious consumption, in addition to a chain of ethical production, as is the case with the stylist Flavia Spider that has a copyright work and careful with fabrics of natural fibres such as linen — which I love.

Finally, it is worth to mention an initiative that seeks to unite the technology this new moment of consumption: the app Free Clothes, a kind of Tinder for change of clothes:

Still on the subject, which fortunately yields a lot (and I’m going to resume many times in future posts), it’s worth reading the article “consume less is not a simple mission for women” by Anna Haddad to Modefica.

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