Shoes Designed for Women

Are high heels sexy? Yes, yes – men say. The sisters Sara, Marianna and Vera Giusti see it a little differently. The three designers like noble, but flat. Because what woman want to stumble on wobbly legs through life?

Shoes Designed for Women

in 1958, Piero Giusti founded a shoe factory in the small town of Montegranaro, near Ancona, his son Attilio continued it. Since 2003, whose daughters Sara, Marianna and Vera Giusti produce only flat shoes with their company AGL.

Each of the three sisters of Giusti has another job: Sara Giusti, 37, has been responsible for the sale, Vera Giusti, 35, is the Creative Director and head Designer is responsible for marketing and communication, Marianna Giusti, 33.

Mirror ON LINE: Why were flat shoes so far hardly a theme in vogue?

Vera Giusti: Simply – because most shoe designers are men! You have often as a “sexy” idea of women associated with high, the best thin heels. Today, there are more and more female designers. We interpret fashion in a different way; There is no contradiction for us is comfortable and elegant, or comfortable and sexy.

Sara Giusti: Long time shoe fashion was strictly separated: flat shoes were just as handy, high heels as a fashionable and chic. That has changed thankfully.

Mirror ON LINE: For a while, “Flats” are hyped, also at the International Shoe Fair GDS for the summer, you saw less high heels. Where does the trend to flat shoes?

Sara Giusti: Stereotypes such as the high heel is now superfluous. We women need to feel feminine – no high shoes, or sexy. Fashion is not an issue of cult objects, it is personality.

Marianna Giusti: We see now more often flat shoes on the catwalks, such as Valentino and Dolce & Gabbana, at Chanel has always been, by the way, even Coco Chanel even wore flat shoes. Many celebrities appear in flats, such as Stella Tennant, Dakota Fanning, Naomi Watts and Jessica Alba – and they look very elegant and fashionable here.

Mirror ON LINE: High heel shoes but have an advantage: make long legs.

Marianna Giusti: Well, that’s why we have integrated platforms in some models in the current collection. We give the women a few centimeters. Especially Asian customers often wish to be a little bit bigger.

Mirror ON LINE: Her company produces at first only flats. How did your grandfather because in the 1950s little emancipated on the idea?

Vera Giusti: Our grandfather wanted to create basically comfortable shoes. It inspired has our grandmother, a very strong, emancipated woman who worked hard. He wanted shoes for women like them: practical and durable, chic at the same time. In the beginning, they were not particularly pretty. Our father came in the early 1980s in the company, he took care of the design even more. And we three have turned the company again, we a female view of the company brought in, especially on the design, but also with regard to communication and marketing.

Mirror ON LINE: Have you never thought about designing high shoes?

Sara Giusti: Never. We are our own clients, we know what it’s like to manage work and family. We need no high heels that make us on shaky legs.

Mirror ON LINE: Was it always clear that you go into the family business?

Vera Giusti: We grew up directly over the family business, in the same House. We have always felt that this is our life, as we still even did not know what our grandfather and father exactly do. We have studied different disciplines and worked in other companies. And then we have decided deliberately, three to take over the company.

Mirror ON LINE: Three sisters work as well?

Sara Giusti: We’ve all come three at a similar age, and about the same time in the company, therefore divide us no hierarchies. We are equal partners, each of us has its own area in the company.

Mirror ON LINE: Many footwear manufacturers experimenting with vegan alternatives to leather. You also have an option?

Vera Giusti: Sustainability is important to us, we are not that far but still. For each production step in Montegranaro takes place with us, we use only local materials. 2006 AGL was the first large company in the region, has placed on renewable energy, now we cover our total electricity consumption so.

Mirror ON LINE: What attracts women by 2015 in the spring/summer?

Vera Giusti: At the flats, lace-up shoes and loafers are a big issue, along with slippers, sandals and ballerinas as well as other women’s shoes listed on Internetages.com. They are combined to skirt and trousers, but also to a cocktail or evening dress. We bring together top with denim and Cork soles in this season. Patent leather is our most important material. You can spend it all day: in the morning go to the Office in the evening in the restaurant or in the bar. Always elegant and appropriately dressed.

Mirror ON LINE: And now let’s face it: even if you have how many high heels?

Sara Giusti: None at all. Our grandfather also produced flat shoes, our father, for us it was always normal to wear flat shoes. We have even in flat married.

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